Chief Marketer Staff
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Agencies
Settlement Requires Facebook To Shut Beacon Shopping Feature
Social Network Facebook has reached an agreement in a class-action lawsuit. According to the terms of the settlement, the company has 60 days from the preliminary approval date to turn its Beacon service off.
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Agencies
Mail Stream: September 22
A recent fundraising effort from The American Indian Relief Council offers a case history of an 18-year-old student
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Agencies
Taking a ‘You-Turn’ at Madison and Vine
This week’s Advertising Week discussions will inevitably turn to how Web publishers can do a better job of helping marketers match their online media spend with overall consumer behavior
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Transpromo Mailings Cut Costs and Boost Reach
Consumers are being more value-conscious in their spending and marketers need to do the same. One option to consider is transpromotional mailings.
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Agencies
Brad Wolansky To Take Golf Warehouse Helm
Redcats USA, a multi-channel, web-driven home shopping firm, has named Brad Wolansky CEO of its The Golf Warehouse unit.
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Merkle Forms Media Purchasing Analysis Unit
Database marketing agency Merkle has formed a new business called LogicLab.
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American Clearinghouse Hosts New Mover Lists
American Clearinghouse, Inc. now includes new mover lists on its Web site
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Nutrisystem to Enter Japan
Nutrisystem Inc. has teamed up with House Foods International to direct market its dietary programs in Japan.
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Agencies
FTC Targets Alleged Mortgage Relief Direct Marketer
The Federal Trade Commission has charged the Nations Housing Modification Center and its principals with violating federal law by misrepresenting themselves as a federal agency