Chief Marketer Staff

• Agencies

  Hilton Sweepstakes Taps into “Mad Men” Glamour

  The Hilton Family of hotel properties checks in as the latest brand to borrow some of the marketing buzz generated by the multiple-Emmy-Award winning show “Mad Men” with a “Live like a mad Man” sweepstakes

• Agencies

  Dr Pepper Opens Starbar at Cowboy’s Stadium

  Dr Pepper is one of a number of major brands that have opened up permanent experiences at the new Dallas Cowboys Stadium

• G2 Hires Global Communications Planning Director

  G2 has named Jim Taylor as global communications planning director, a new position

• News Briefs

  VISA: has renewed its longstanding sponsorship with the National Football League for five years through the 2014 season

• Agencies

  Merkle Rebrands Itself As A CRM Agency

  Merkle, which had formerly touted itself as a database marketing firm, has changed its brand image to

• Hotel Marketing Firm Novom Names Michael Stone Senior Strategist

  Michael Stone has been appointed senior strategist at Novom Marketing, an integrated hotel and resort marketing communications company

• Zevotek Retains DRTV Media Agency For Lightbulb Campaign

  Zevotek, Inc., a direct marketer and distributor of personal and home care items, has signed a media buying agreement with Diray TV for buying TV airtime.

• Acxiom Acquires Middle East DM Firm

  Acxiom Corp. has acquired DMS (Direct Marketing Services). The acquisition gives the data firm a toehold in the Middle East-North Africa market. DMS has operations in Saudi Arabia and the United Arab Emirates.

• Research Finds Interactive Engagement Requires New Thinking

  Respondents from six in ten organizations surveyed by marketing platform provider Alterian feel one-to-one engagement requires new ways of creating content, and a similar amount said existing techniques for understanding consumers needs required significant improvement.

• Special Report: take your e-mail back to school

  In this special report, Ken Magill goes back to
  the basics and explores the bottom-line boosting
  tactics and techniques every e-mail marketer
  should implement. Sponsored by ReturnPath