Acxiom Corp. has acquired DMS (Direct Marketing Services). The acquisition gives the data firm a toehold in the Middle East-North Africa market. DMS has operations in Saudi Arabia and the United Arab Emirates.
Terms of the acquisitions were not announced. The new Acxiom MENA organization will serve global and regional clientele from offices in Jeddah and Dubai.
The operation will be led by DMS Managing Director Yousef Hamidaddin, who becomes CEO of Acxiom MENA. Alaa Al-Shroogi of Dubai will serve as president.
“Operating under the Acxiom umbrella will significantly empower our capabilities, extending the scope and sophistication of our offering across MENA,” said Hamidaddin, who is founder and CEO of the Arab Direct Marketing Association.
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