Chief Marketer Staff

• See You in San Diego?

  AT THE END OF SUMMER, KIDS HEADING BACK TO SCHOOL start to experience a strange combination of dread and excitement. It’s the same for folks in the direct

• Agencies

  On the Upswing

  It’s too early to call a definite trend, but indications are that prices for both search and display ads may have bottomed out and be on a gradual rise,

• Agencies

  Lists: Think Long Term for the Holidays

  MANY DIRECT MARKETERS count on fourth-quarter sales to put them in the black, and experts agree that at least 40% of their success depends on the mailing

• Marketers Mad About the Show

  Advertising is about one thing: happiness, says a character in Mad Men. Advertisers themselves seem very, very happy that the AMC show is a hit and went

• ABERCROMBIE’S ARROGANCE ISN’T WORKING

  Teen retailer Abercrombie & Fitch has gone out of style. No matter how much it believed kids would never, ever abandon its stores filled with sexy clothes

• Agencies

  Flying High

  Sure, Duncraft has felt the pinch of the recession. But unlike many direct marketers, the Concord, NH-based seller of birding products is actually doing

• Data & Analytics

  Sears Gets Social With the DIY Market

  Sears is showing its “softer side” in more than just ad slogans: It’s getting into social marketing in a big way, first with two back-to-school initiatives designed to get high schoolers and incoming freshmen engaged

• Ready, Fire, Aim—Wrong!

  Sure, if at first you don’t succeed, try, try again. But isn’t it a better idea to get it right the first time? That’s where a strong marketing plan comes

• Thinking Out Loud: Relevant or Wrong

  MARKETERS WANT TO GET THE BIGGEST BANG FOR THEIR ADVERTISING BUCK IN TODAY’S ECONOMY, AND NOT SURPRISINGLY, MANY ARE TURNING TO BEHAVIORAL TARGETING TO

• Agencies

  Slim Jims May Become a Thing of the Past

  Thanks to new U.S. Postal Service modifications last month, the tall-skinny catalogs affectionately known as slim-jims may soon be scarce