Brad Wolansky, vice president of global e-commerce for The Orvis Company, recently told me his business isn’t using Twitter yet, but may have found the perfect link between Orvis, its customers and Facebook.
Orvis is running its annual online dog photo contest and created a Facebook app to encourage entrants to show off their entries to their family and friends. If you’re a dog lover and you enter the contest (and you have a Facebook account), there’s no doubt in my mind you’re going to want to show off your dog’s photo to your Facebook friends. Now, every Facebook friend who opens the request to see the entries has a compelling reason to click on to the Orvis site. Will it turn all these consumers into buyers? Probably not. But at the least, it will help Orvis raise awareness to consumers who may never have shopped — and, more importantly, without a sales push.
Commentary from the BigFatMarketingBlog.com
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