Chief Marketer Staff

• E-MAIL

  Bad Gmail Rising While Gmail is still a distant third to Yahoo and Hotmail in terms of numbers of inbox holders. Google’s highly user-friendly free e-mail

• Doritos Amps Up Super Bowl, Xbox Campaigns

  There may be people who think it’s no big deal to have their homemade commercial run during the Super Bowl, or to get a first video game design placed

• Agencies

  Survey Says People Still Pay Attention to Direct Mail

  Here’s something for banks and credit card marketers to think about as they move away from direct mail to electronic communications

• MORE ISNOT ALWAYS NECESSARY

  In your marketing, do you overwhelm your customer base with the fancy stuff, or do you keep it simple and easy for them to digest? And in this rough economy,

• Digital

  All A-Twitter

  LOVE IT OR LOATHE IT, MARKETERS NEED TO MAKE PEACE WITH THE MICROBLOG SERVICE It’s safe to say that marketers fall into three categories when it comes

• ORVIS TWEETS AND BARKS

  Brad Wolansky, vice president of global e-commerce for The Orvis Company, recently told me his business isn’t using Twitter yet, but may have found the

• Make the C-Suite Believe

  Billboards and brand advertising. Trade shows and podcasts. Social media and search. Direct mail and print. The ever-evolving and ever-more-crowded media

• CATALOG

  Helpful Hints THE METRIC SYSTEM Remember the good old days, when figuring out a catalog’s ROI simply meant looking at the sales resulting from the actual

• DIRECT MAIL

  STAND OUT U.S. households received 100 billion pieces of direct mail in 2008, according to the recent U.S. Postal Service Household Diary Study. Not surprisingly,

• Agencies

  Retail Brands Take Up Causes

  RETAIL BRANDS TAKE UP CAUSES Given the choice between purchasing a box of Honey Nut Cheerios to help benefit a local school or buying a similar brand