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Chief Marketer Staff

  • Agencies

    Oh Behave, Says Congress

    Pending Congressional legislation that would regulate behavioral advertising tops the list of direct marketers’ regulatory concerns, according to Jerry

  • Dannon Rolls Out First Loyalty Program Across All Brands

    The program, Dannonomics, celebrates the firm’s 90 years of making fresh dairy products and offers consumers purchase incentives through October, including ways to earn up to $15 in savings through instant coupons and mail-in rewards

  • Email

    Kids Still Care About E-Mail: Survey

    Sure, instant messaging and social networks are the communication channels of choice for the 18 to 25-year-old set. But many are highly receptive to permission-based commercial e-mail, according to research from marketing services firm Epsilon

  • IS THE BOSS CAMERA READY?

    I just saw a :30 TV spot for a local dairy/ice cream chain featuring the chairman dressing in various holiday-specific costumes. Easter, Independence

  • JetBlue CMO Wins Sweeps

    Thank you to everyone who participated in our reader survey/sweepstakes this summer

  • Email

    In E-Mail Lists, You Get What You Pay For

    Judging by the sheer number of pitches everyone gets daily from unknown companies shilling shady e-mail lists, it’s safe to say enough marketers are buying these lists to make the fly-by-night firms profitable

  • Digital

    Americans Watching More Online Video

    According to a recent comScore study, Americans watched 21.4 billion online videos in July, an increase of 88% over the same month last year

  • Agencies

    Make it Count

    During the weeks leading up to a marketing effort, a top campaign strategist does everything possible to glean customer insight. Targets are segmented

  • Agencies

    Up, Up and Away

    The current economy is a bumpy trail for many travel marketers. But Backroads is finding a clear path thanks to postcard mailings using personal URLs

  • Agencies

    Chicago’s Field Museum Goes Mobile

    Ever feel the urge to chuck the cubicle life, swap your Blackberry for a blue beard, and swash and buckle around the Spanish Main? Visitors to the “Real Pirates” exhibit at Chicago’s Field Museum of Natural History