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Chief Marketer Staff

  • Thinking Out Loud: Relevant or Wrong

    MARKETERS WANT TO GET THE BIGGEST BANG FOR THEIR ADVERTISING BUCK IN TODAY’S ECONOMY, AND NOT SURPRISINGLY, MANY ARE TURNING TO BEHAVIORAL TARGETING TO

  • Data & Analytics

    Sears Gets Social With the DIY Market

    Sears is showing its “softer side” in more than just ad slogans: It’s getting into social marketing in a big way, first with two back-to-school initiatives designed to get high schoolers and incoming freshmen engaged

  • Ready, Fire, Aim—Wrong!

    Sure, if at first you don’t succeed, try, try again. But isn’t it a better idea to get it right the first time? That’s where a strong marketing plan comes

  • Agencies

    Slim Jims May Become a Thing of the Past

    Thanks to new U.S. Postal Service modifications last month, the tall-skinny catalogs affectionately known as slim-jims may soon be scarce

  • INCENTIVES

    MOTIVATE Your Members Getting people to sign up for loyalty programs is no problem. But getting them to actually use the programs is another story. While

  • Agencies

    Ways to Make Your Mail Get Noticed

    U.S. households received 100 billion pieces of direct mail in 2008, according to the recent U.S. Postal Service Household Diary Study. Not surprisingly, an overwhelming percentage arrived in an envelope

  • Digital

    The New Real Deal

    Last July, Coldwell Banker broke YouTube. They didn’t mean to. But they were uploading agent videos to their new On Location branded channel and added

  • Email

    Gmail’s Growing Popularity Not Necessarily Good For Marketers

    While Gmail is still a distant third to Yahoo and Hotmail in terms of numbers of inbox holders. Google’s highly user-friendly free e-mail service is by far the fastest growing of the three, according to recent numbers from comScore

  • Email

    Pulling Ahead in the Slump

    Shane Evangelist loves a recession. Seriously. The reason? According to the CEO of U.S. Auto Parts, the current slump in the economy has many consumers

  • Crayola Goes Back to School With Social Media

    The start of the school year can be a stressful time, full of separation anxiety and fears of the unknown. It’s no day at the sandbox for kids, either