Chief Marketer Staff
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MuscleFlex Taps Showreel
Muscle Flex Inc. has chosen Showreel International Inc. produce its Muscle Flex Beagle StepFit Pedometer 2-minute direct response television infomercial for its product launch next month.
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P&I Postscripts
DOMINO’S: is celebrating its $5.99 carryout Pizza deal on Twitter. For every 599 new followers, Domino’s will give away gift cards
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Social Networking on the Horizon for Suppliers and Distributors: Study
Promotional products suppliers and distributors plan to spend more time social networking.
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Motivate Your Loyalty Members
Getting people to sign up for loyalty programs is no problem. People are looking for added value and ways to stretch their hard-earned dollars. But getting them to use the programs is another story.
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Schwan’s Offers Free Food Samples Delivered to Your Door
Schwan’s home food delivery service is hoping to tempt 5,000 new customers with an offer to deliver free any product under $10.
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Email
Non-Profits Shine on ‘Welcome’ E-mails, Lacking Elsewhere: Study
Sixty two percent of non-profits in a recent study sent new e-mail subscribers a welcome message, according to Return Path.
The figure far surpasses commercial mailers
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Email
E-mail ROI Still Stunning, Still Slipping: DMA
Another year, another Direct Marketing Association economic-impact study claiming e-mail
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New Balance & Susan G. Komen celebrate 20-year partnership
New Balance is celebrating its 20-year partnership with Susan G. Komen by releasing this short film titled “Running on Hope” on YouTube this month
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Agencies
How Brands Like Microsoft Use Parties to Build Sales
Microsoft this month is spreading word of the release of Window’s 7 during several thousand parties hosted across the globe by employees and everyday people in their own homes