Chief Marketer Staff, Author at Chief Marketer

15 Reasons to Implement Predictive Analytics Now

Save money and time are two reasons to implement predictive analytics now and there are 13 more reasons to share.

10 Social Media Bloopers and Quick Fixes

Treating all social platforms the same and posting at the wrong time are two of 10 social media bloopers we all likely make. Here’s quick fixes.

The New Customer First, Prospect Second Mindset

CVS is one company this author discusses that is going through real transition, moving from advertising and promotion to insights and action.

Mobile

4 Market Leaders with the Courage to Embrace Technology

This report on four market leaders includes case studies each with advice for other marketers to follow.

Agencies

Jameson Whiskey Seeks Luck of the Irish on St. Patty’s Day

Jameson is earning customer loyalty and having fun with a contest for bartenders in the run up to its favorite holiday: St. Patty’s Day

Technology Tools for Streamlining Online Marketing

Effective use of technology is a must in order to efficiently produce, distribute, and service products as well as maintain high levels of customer service and engagement.

Agencies

How Grocers Transform Traditional Shopping Habits with Digital

Three shopping habits grocers can digitize now to enhance loyalty and convenience during the grocery-buying journey.

Email

Faster Email Tech Means Higher Conversion Rates

A new study from Econsultancy and dotMailer focuses on how the ease of use of email marketing tech impacts the channel’s success, and whether outdated systems are hurting results. More than 500 client-side and agency email professionals from a cross-section of company sizes and sectors participated in the survey, which was conducted in the fourth quarter of 2013.

Social

Brand-Building On Social Media

There are several keys to focus on when establishing your brand on all of the social media platforms on the landscape. From locking down social media addresses and finding a consistent tone to staying relevant and trusting your customers, these seven tips will get you pointed in the right direction.

Take a Chance With Marketing Strategy

Playing it safe isn’t always the best strategy for success, and here Jayson reminds us why data never tells us the whole story, that online marketing is a constantly evolving landscape and why being truly creative involves some risk-taking.