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Chief Marketer Staff

  • WebEx Awards Lead Generation Account to Loomis Group

    WebEx Communications Inc., a provider of Web-based communications services, has named Loomis Group to develop its lead generation campaigns. The effort

  • Short Cuts

    The White House is considering acting Massachusetts Governor Jane Swift for a position on the U.S. Postal Service Board of Governors, the Boston Globe

  • DIRECT Listline

    Cleveland Institute of Electronics These 120,000 individuals have requested catalogs offering home study electronic/technical training programs from the

  • MeritDirect Wins 1.8 Million Bigfoot.com E-mail File

    MeritDirect on Thursday won management of the Bigfoot.com 1.8-million e-mail subscriber list. Bigfoot.com is part of the Bigfoot Group, a privately owned

  • Bombay Company Appoints Farley SVP, Marketing

    The Bombay Company, Inc. has appointed Stephen Farley senior vice president, marketing. Farley will be responsible for directing multi-channel strategies

  • Brookstone Direct Sales Off in First Quarter

    Brookstone Inc. had first quarter 2002 sales of $56.6 million, up from $55 million in first quarter 2001. Much of this was due to new store openings:

  • Direct Sales Off for Spiegel in April

    Sales for The Spiegel Group fell from $205.4 million in April 2001 to $167 million in April 2002. April sales were tallied through April 27. During the

  • Catalog Sales Up Sharply for Sharper Image

    Sharper Image Corp., San Francisco, reported April sales of $33.4 million, up from $24.5 million in April 2001.

  • Mail Stream: A Report on Incoming Direct Mail

    Hershey’s This year, Mother’s Day is receiving a little more attention from candy-by-mail marketer Hershey’s Gifts. While the company has long capitalized

  • A Mother’s Day Treat

    This year, Mother’s Day is receiving a little more attention from candy-by-mail marketer Hershey’s Gifts. While the company has long capitalized on traditional chocolate-giving holidays like Valentines Day, Easter and Christmas,Hershey’s has typically not given Mother’s Day the full front-page treatment. This year, a 2-pound chocolate Happy Mother’s Day greeting card takes up the entire front cover.