Chief Marketer Staff
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Agencies
HOUSEHOLD repairs
THE GUTTERS NEED CLEANING, the trim needs painting and the sink is backed up. Who do you call? Sure, there’s lots of local mom and pop repair shops listed
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Agencies
DMers Hit on Automatic Billing
A PAIR OF BILLS amending California’s contract law would prohibit direct marketers from automatically billing consumers for products, services and memberships
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KELLOGG PLANS DISNEY TRIPLE-PLAY, JEL-SERT SNACK KIT
Kellogg Co. and its Keebler brands this summer partner with Cartoon Network for a back-to-school campaign dubbed Toon Up for School. In-store displays
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Blackstone Buys Columbia House
Investment banking firm Blackstone Group has purchased a majority interest in The Columbia House Co.
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Blackstone Buys Columbia House
Investment banking firm Blackstone Group has purchased a majority interest in The Columbia House Co.
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DIRECT Listline
Control Engineering News Some 23,000 active recipients are named in this file. The publication has a controlled circulation and is read by European engineers.
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Abercrombie & Fitch Sales, Income Up in First Quarter
Abercrombie & Fitch reported net sales of $312.8 million, up 19% from the $263.7 million it generated during first quarter 2001. The company’s net income
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Short Cuts
Direct marketing agencies MC Direct and Dickinson Direct have become the marketing services division of Protocol, a full-service, integrated marketing
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EU Approves Rules on Selling Financial Services on Internet
The European Parliament gave its stamp of approval to new rules on selling financial products over the Internet, Reuters reported. The new legislation