Direct marketing agencies MC Direct and Dickinson Direct have become the marketing services division of Protocol, a full-service, integrated marketing solutions company. MC Direct and Dickinson Direct were acquired by Danvers, MA-based Protocol in 2001.
Playing off its TV commercials featuring the Dell Dude, who says: “Dude, you’re getting’ a Dell,” Dell Computer Corp. will now sell Dudewear. The Dude-branded apparel includes T-shirts, caps and backpacks.
Epsilon, which provides billing and marketing solutions, has formed an alliance with Return Path to provide its clients with Return Path’s e-mail change of address service. Burlington, MA-base Epsilon has more than 100 clients in the hospitality, telecommunications, financial services and not-for-profit sectors. Return Path is in New York.
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