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Chief Marketer Staff

  • Agencies

    letters to the editor

    Free (Strings Included) I read Herschell Gordon Lewis’ latest Curmudgeon-at-Large columns (DIRECT, March 15 and April) and my question is: In direct response,

  • DIRECT Listline

    Food Engineering & Ingredients This file of 11,108 active recipients is now managed by Lake Group Media. Editorial content focuses on items of interest

  • Lucas Joins DraftWorldwide

    James Lucas has been named as senior vice president, director of research, database and analytics by DraftWorldwide Chicago. Previously, he was director

  • WARNER BROS. BACKS ‘POTTER’ VIDEO WITH GLOBAL GAME

    Warner Home Video, Burbank, CA, is hyping the May 29 home-video release of “Harry Potter and the Sorcerer’s Stone” with an online game dubbed Owl Prowl,

  • SEARS BUYING LANDS’ END IN $1.9 BILLION DEAL

    After years of speculation the two companies were courting, Hoffman Estates, IL-based Sears, Roebuck and Co. yesterday announced it was buying cataloguer

  • Short Cuts

    Retailer Designs Inc. has completed its $170 million purchase of Casual Male Corp. The purchase was approved on May by the U.S. Bankruptcy Court for the

  • Agencies

    Blasts From the Past

    CLASSMATES.COM is hoping new features such as a workplace directory will help boost its paid membership. The site currently has more than 28 million members,

  • Agencies

    TRUST = REVENUE

    THE STRONGER THE TRUST, the stronger the customer relationship. And the stronger the relationship, the stronger the bottom line. That, says Barbara Lawler,

  • Agencies

    Mailings Push New School Health Site

    School Health Corp., a cataloger serving school nurses and athletic trainers, is mailing its top 100 accounts to convince them to make greater use of

  • Agencies

    Domain Game

    SHOPPERS ATTEMPTING to log on to popular catalog Web sites may be in for a rude surprise when they type in the wrong URL: unwanted offerings from cybersquatters.