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Chief Marketer Staff

  • Email

    Stupid Political Watch: Waaay Behind the Curve

    One of the great ironies of e-mail marketing is how vilified for-profit businesses have been in the spam debate over the years when non-profits and politicians are some of the worst offenders.

    Case in point: a dummy address I set up during the presidential primaries last year and registered for e-mail communications from every single viable candidate.

    As reported here before, the address is getting a lot of unsolicited political e-mail representing the full spectrum of American political ideology.

    What

  • Email

    Stupid Activist Watch: Another Thankful ‘Buy-Nothing-Day’ Flop

    Another Christmas-shopping season, another call from the Adbusters Media Foundation to

  • Email

    Engagement Train is Coming Straight at You

    AOL made an announcement last week about its enhanced whitelist

  • Looking for an Agency?

    You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order of U.S. net revenue.

  • Friendship Counts

    If you can figure out a foolproof way to estimate the amount that U.S. brands will spend on marketing within social media this year or next, kindly let

  • Agencies

    Faithful Following

    Spending on loyalty programs was forecast to grow to $2.19 billion in 2009 from $2.18 billion in 2008, according to the VSS Communications Industry Forecast

  • Agencies

    Now in Vogue

    It’s official: It is now cool to clip coupons. Coupon redemption declined steadily between 1999 and 2006, when the number of coupons people turned in

  • Direct Pressures

    Rising paper costs, rising postal costs, the plunging fortunes of financial services providers and the possible elimination of Saturday mail deliveries

  • Agencies

    Slipping and Sliding

    The stormy economy has put a hurtin’ on promotional products sales. The third quarter of 2009 saw promotional products sales drop 10.9%

  • Agencies

    Shopping Trip

    Spending on P-O-P, the largest consumer promotions category, increased 2.2% to $20.79 billion in 2008, as in-store media with its ability to reach a captive