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Chief Marketer Staff

  • Email

    Stupid Political Watch: Waaay Behind the Curve

    One of the great ironies of e-mail marketing is how vilified for-profit businesses have been in the spam debate over the years when non-profits and politicians are some of the worst offenders.

    Case in point: a dummy address I set up during the presidential primaries last year and registered for e-mail communications from every single viable candidate.

    As reported here before, the address is getting a lot of unsolicited political e-mail representing the full spectrum of American political ideology.

    What

  • Email

    Stupid Activist Watch: Another Thankful ‘Buy-Nothing-Day’ Flop

    Another Christmas-shopping season, another call from the Adbusters Media Foundation to

  • Email

    Engagement Train is Coming Straight at You

    AOL made an announcement last week about its enhanced whitelist

  • Agencies

    Spending up by a Nose

    Games and sweepstakes spending increased just a smidge to $1.870 billion in 2009, from $1.868 billion in 2008, according to the VSS Communications Industry

  • Looking for an Agency?

    You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order of U.S. net revenue.

  • Agencies

    Steady Growth

    Spending on product sampling had been growing steadily since 2003. However, the growth pace slowed significantly in 2008, rising to $2.20 billion and

  • Agencies

    Pride of Placement

    If you wonder why branded entertainment is on the rise just think about your own viewing habits. Chances are you’re spending less time watching broadcast TV and more time with niche cable channels or Internet TV

  • Agencies

    Why People Clip Coupons

    Some 37.4% of consumers said they are clipping more coupons than last year because they need to stretch their budgets

  • Agencies

    Faithful Following

    Spending on loyalty programs was forecast to grow to $2.19 billion in 2009 from $2.18 billion in 2008, according to the VSS Communications Industry Forecast

  • Agencies

    Now in Vogue

    It’s official: It is now cool to clip coupons. Coupon redemption declined steadily between 1999 and 2006, when the number of coupons people turned in