Chief Marketer Staff

• Direct Listline

  SPS Vacation Sweeps Lighthouse List Co. offers the Silver Peak Solutions Vacation Sweeps list, a file of 495,000 active vacationers who responded to a

• New Yorker Picks Direct Response Executive

  Nancy Fedder has been chosen by The New Yorker magazine as sales development director, direct response. She began her new job on Wednesday. She will be

• Wunderman New York Creates Executive Board, Promotes Two

  Wunderman New York has formed an executive board, which will set and oversee the marketing firm’s strategic direction. The executive board consists of

• Lillian Vernon Names Randall Executive VP

  Lillian Vernon Corp. has named Richard P. Randall, the firm’s former CFO, as executive vice president. He will also serve as COO and CFO. Randall replaces

• DMA: Catalogers Could Handle UPS Strike

  The Direct Marketing Association is downplaying the potential effects a strike against United Parcel Service Inc. might have on the catalog industry.

• Sale an option for Successories; Closes Stores

  (Catalog Age)–The continuing soft economic climate and last year

• Sears Raising Funds to Buy Lands’ End

  Sears, Roebuck & Co. raised $1 billion yesterday, 33% more than planned, from a sale of 30-year bonds to help fund the purchase of Lands’ End. Sears announced

• Abercrombie Markets Children’s Thongs, Riles Critics

  Abercrombie & Fitch has come under attack once again for its racy marketing tactics. This time, the firm is marketing thong underwear in children’s sizes

• Live from the CM: MPA Seeks Alternative Delivery

  Publishers may find substantial cost savings by presorting magazines and putting them into the mail stream closer to their destination, according to a study from the Magazine Publishers of America.

• Damart UK Discontinues U.S. Catalog

  Damart UK, England, has discontinued its U.S. catalog offering comfortable, warm underwear and clothing for men and women after response and revenue trailed