Chief Marketer Staff

• Former Fingerhut DB Execs Form DM Services Company

  Five former database marketing executives at the now-defunct Fingerhut catalog have formed database marketing services company Decision Intelligence Inc.

• Valpak Partners With National Advertisers in Re-Branding Push

  Valpak expects big returns for a 40-million-piece drop going out Monday. In the promotion, which runs June 3 through July 8, Valpak is partnering with 1-800-flowers.com and Disney DVD to offer a contest and coupons for savings on disks and blooms.

• Neiman Marcus DM Revenue Slips

  The Neiman Marcus Group Inc. reported overall third quarter net earnings of $47 million, up from $38 million a year earlier.

• DIRECT Listline

  Lawyers by Specialty With Opt-in E-Mail Addresses Dunhill International List Co. is offering this new list of 314,207 attorneys from 200 high earner law

• Hello Direct E-mail File Debuts

  Walter Karl Interactive is debuting the e-mail buyers file for Hello Direct catalog. This new business-to-business list contains 600,000 opt-in records.

• EP Adopts Compromise Data Protection Directive

  The European Parliament has ratified a compromise data protection directive that limits the ability of law enforcement agencies of its 15-member nations

• Short Cuts

  Ramada Franchise Systems Inc., Parsippany, NJ, has launched a new Web site, http://www.floridaramada.com, which features detailed information on regional

• Mail Stream: A Report on Incoming Direct Mail

  Fidelity Investments Fulfillment Concepts It’s been said that the way to one’s heart is through the stomach. Fidelity Investments Fulfillment Concepts

• New Products and Services

  MailStream Plus: Software that presorts mail for the highest attainable discounts after the June 30 postal rate hikes take effect –Group 1 Software,

• Alloy Posts Sales and Net Income Gains

  Alloy Inc. has reported first-quarter revenue of $50.4 million, a 79% increase over the same period last year.