Alloy Inc. has reported first-quarter revenue of $50.4 million, a 79% increase over the same period last year.
In addition, the firm posted net income of $3.1 million, compared with a $7.4 million loss in the first quarter of 2001.
Merchandise revenue totaled $31.1 million, a 31% increase. This was due, in part, to of Dan’s Competition, and to an expanded database.
The New York-based firm now has the names of over 10 million young people in its database, 2.7 million of whom are established buyers. Last year, the total was 7.1 million total names, including 1.7 million established buyers.
Sponsorship and other revenues rose by 330% to $19.4 million, fueling an increase in gross margin.
Alloy predicted fiscal 2002 merchandise sales of $162 million to $162 million, and sponsorship sales of $87 million to $91 million.
The firm offers products to Generation Y consumers, and also provides marketing services to firms trying to reach that demographic group.
Network
