Walter Karl Interactive is debuting the e-mail buyers file for Hello Direct catalog. This new business-to-business list contains 600,000 opt-in records.
“Up to now it’s been mostly dot-coms,” whose e-mails files have been on the market, said Kathy Elter, vice president at Walter Karl Interactive in Pearl River, NY. “Traditional direct marketers’ e-mail will produce better results and better response rates.”
Hello Direct, San Francisco, CA, features print and online telecom products such as headsets, telephone systems, conferencing equipment, cellular gear and more. The catalog is a reseller, also.
Priced at $325 per thousand, the file also includes monthly buyers. Selects are SIC code, number of employees, title, new business, years in business and state/SCF/ZIP.
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