Chief Marketer Staff, Author at Chief Marketer

The Great Plains

HOW FITTING IT IS that Chicago is home to this year’s catalog conference. The mail order business was born here, and the whole Midwest was its nursery.

Agencies

Flash Survey Shows DM Uptick

THE DIRECT MARKETING INDUSTRY’S economic picture is improving, according to a flash poll of DIRECT readers. But whether this is because the starting point

Agency Rankings 26-100

2002 Rank Agency/Primary Services 2001 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 National Tour, Inc. Rancho Santa Margarita, CA Johnny

Agencies

Whom Said That? Me Did

Surprising. Gratifying. Worthy of additional comments. So here’s another dozen. Of all the rantings I’ve published in this distinguished magazine, none

Agencies

Buttonholing Addresses

Brooks Brothers started in 1818 but it’s making every attempt to stay on top of the trends when it comes to marketing. Now owned by Retail Brand Alliance

Short Profiles: The A Team

A Team ceo Andrew Cohen has heard the jokes before, and he’s ready for them. We all wear gold chains, he offers, as soon as you mention Mr. T. But when

Agencies

E-mail Now More Profitable, Survey Shows

E-MAIL use is becoming more profitable. The average amount of revenue generated from an online buyer grew from $168 in 2001 to $208 in 2002, while the

Agencies

E-mail Appending

BEST PRACTICES for the use of e-mail appending were released by the Association for Interactive Marketing last month at the Net.marketing conference in

Sponsorships: Sold Out

Sponsorship spending rose only 6.9 percent to $9.3 billion in 2001 as the economic slump put deals on hold. North American sponsorship rights fees grew

PROMO 100, Ranked by Revenue

2002 Rank Agency 2001 Net Revenues 2-Year Growth % ($15 MILLION AND UP) 1 DraftWorldwide $299,178,000 25% 2 Carlson Marketing Group 274,700,000 -2 3 Wunderman