Brooks Brothers started in 1818 but it’s making every attempt to stay on top of the trends when it comes to marketing. Now owned by Retail Brand Alliance Inc., Enfield, CT, the company has had a Web site since 1998.
It also has an increasingly active e-mail program and the haberdasher is particularly bold when it comes to gathering consumers’ addresses. Brooks Brothers offers $10 off a purchase of $50 or more to sign up for the e-mail program, called Brooks.mail.
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