Chief Marketer Staff

• Agencies

  letters to the editor

  Why No DR Print? I was disappointed to see that direct response print media magazines and newspapers were not tracked in DIRECT’s annual marketing survey

• Agencies

  From Vision to Reality

  YOU’VE READ THE ARTICLES. You’ve attended the trade shows. You’ve done your homework. And it’s become clear: Your company needs to use customer relationship

• Promotion Research: Good Measures

  The economic slowdown proved to be the best and worst of times for marketing research companies. Although advertising and promotion budgets were reduced

• Agencies

  Target: Small Law Firms

  Martindale-Hubbell, the venerable publisher of the Martindale-Hubbell Law Directory, has turned to the Internet to attract more small law firms. Legal

• Agencies

  MIX and MATCH

  Think of it as a Zen approach to selling clothing. Build a feeling of serenity, keep the message consistent and the shoppers will come. With fountains

• Stuck in the Middle

  TWENTIETH CENTURY FOX TELEVISION scored some summer work for Malcolm in the Middle stars Frankie Muniz and Jane Kaczmarek, who will lend their faces to

• Agencies

  direct listline

  New Lists Netexec@work A list created and maintained by the Network Executive Research Center, a West Coast research and data-source compiler for the

• Short Profiles: CoActive Marketing

  Call it HyperActive. Great Neck, NY-based CoActive Marketing collects core competencies with zeal, having added Hispanic, Internet and (most of all) events

• Agencies

  Beary Successful

  Vermont Teddy Bear advertises mainly by radio, catalog and some print spots, but a big part of its customer retention is e-mail. The company, famous for

• Full Disclosure

  It’s the first major accounting change to affect sales and marketing in years. It took effect Jan. 1. And some brand managers still don’t even know about