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Chief Marketer Staff

  • Kansas Signs Do-Not-Call Law

    Kansas will join the list of states with do-not-call lists to be maintained by the Direct Marketing Association. Kansas Gov. Bill Graves signed into law

  • Spiegel Stock Delisted

    The Spiegel Group’s Class A common stock was delisted yesterday from the Nasdaq National Market System based on the company’s filing delinquencies and

  • DIRECT Listline

    Global Design News Lake Group Media Inc. is offering this 28,000-name file of design engineers at original equipment manufacturers in Europe and Asia.

  • Short Cuts

    Millard Group Inc. president Ben Perez has joined the board of directors of Return Path Inc., an e-mail change of address services provider. Enterprise

  • Impower Settles Bankruptcy Suit

    Impower has emerged from bankruptcy with a settlement to pay creditors one-third of what they were owed, and a plan to reach profitability in six months.

  • Stuck in the Middle

    TWENTIETH CENTURY FOX TELEVISION scored some summer work for Malcolm in the Middle stars Frankie Muniz and Jane Kaczmarek, who will lend their faces to

  • Agencies

    direct listline

    New Lists Netexec@work A list created and maintained by the Network Executive Research Center, a West Coast research and data-source compiler for the

  • Promotion Research: Good Measures

    The economic slowdown proved to be the best and worst of times for marketing research companies. Although advertising and promotion budgets were reduced

  • Agencies

    Beary Successful

    Vermont Teddy Bear advertises mainly by radio, catalog and some print spots, but a big part of its customer retention is e-mail. The company, famous for

  • Agencies

    Cola Stars

    Surprise: Coca-Cola Co. will bring back Harry Potter for a holiday 2002 campaign. But that’s not all: A separate continuity campaign brings in long-time