Kansas will join the list of states with do-not-call lists to be maintained by the Direct Marketing Association.
Kansas Gov. Bill Graves signed into law last Thursday do-not-call legislation prohibiting business telemarketers from contacting consumers who have registered to be included on the list, spokesperson Don Brown said.
All 50 states have either passed, or have legislation pending for similar laws, with many expected to enact ordinances within the next 18 months. Kansas is the 29th state to enact such a law.
The DMA has plans to begin offering most state do-not-call lists with its Telephone Preference Service file.
The service will be administered by Interactive Marketing Solutions (IMS), a subsidiary of the DMA. TPS is a do-not-call service where consumers can opt-out of receiving telemarketing calls. The file includes about 4.5 million phone numbers.
IMS also hopes to enhance TPS with a national do-not-call list, should one come to fruition as proposed by the Federal Trade Commission. The DMA has made clear to the FTC that it does not support a national federal list and recommends the use of its TPS to both DMA members and non-members. DMA members are required to use TPS as part of the group’s Privacy Promise.
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