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Chief Marketer Staff

  • Oregon Puts ‘Collect’ Telemarketer Out of Business

    The Oregon attorney general has put a telemarketer out of business there after residents were called collect and pitched a vacation package.

  • German Postal Workers Strike

    German postal workers began limited strikes in various areas in the country to push for a 6.5% pay raise, said published reports. About 200 employees

  • WHITHER PROMOTIONAL PRODUCT SALES?

    Sales of ad specialties either fell for the first time in four decades last year, or were one of the few advertising media to rise during the year, depending

  • Short Cuts

    Brian J. Flanagan has been appointed chief financial officer at Blair Corp. Warren, PA-based Blair is an catalog and direct marketer of apparel for men

  • DOLE ADDS GREENBACKS TO GREENS

    Dole Food Co., Westlake Village, CA, last week broke a “myGreen$” continuity program offering more than $400 million in incentives. Forty-two million

  • Outlook Group Acquires Paragon Direct

    Direct marketer and printing company Outlook Group Inc. has acquired Paragon Direct Inc. Financial terms were not disclosed. Milwaukee, WI-based Paragon

  • DIRECT Listline

    Rodale Survey Sponsorship Marketers can reach Rodale book buyers and magazine subscribers via a survey that rides along with their shipment or their invoice.

  • Net Income Jumps as PetSmart Keeps Costs Under Control

    PetSmart Inc. reported first quarter net income of $22.1 million, compared with first quarter 2001’s net income of $1.2 million. The company’s revenue

  • HERSHEY’S GETS PATRIOTIC WITH AMERICAN GIVEAWAY

    Hershey Foods, Hershey, PA, last week launched a Great American Dream Giveaway boasting more than one million prizes. The instant-win game runs through

  • Catamount Group Manages New RD Young Families Grandparents Buyers File

    The Catamount Group has been named to manage the Reader’s Digest Young Families Direct Response Buyers File of 1.3 million 12-month active members and