The Catamount Group has been named to manage the Reader’s Digest Young Families Direct Response Buyers File of 1.3 million 12-month active members and buyers. The file came to market June 3.
The children’s clubs are designed to engage young children and their families with imaginative play-along books and videos featuring beloved characters. Offers include such childhood favorites as Elmo’s Neighborhood and Sesame Street ABCs.
About 95% of these buyers have joined and made purchases through Reader’s Digest Young Families book and video continuity membership clubs. The file also offers 50,000 one-month member/buyers and 310,000 three-month members/buyers.
Selections include, recency, child’s/adult’s age, child’s/adult’s gender, geography, multi-buyers, paid and hotline paid. The cost of the file is $95 per thousand names.
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