Hershey Foods, Hershey, PA, last week launched a Great American Dream Giveaway boasting more than one million prizes.
The instant-win game runs through February across Hershey’s milk chocolate bars, Kisses, Miniatures, and Nuggets SKUs. The prize pool includes one dozen $50,000 cash prizes-10 to be awarded in-pack, one at hersheysgreatamericandream.com, and one via the brand’s Kissmobiles mobile tour (the latter managed by Marketing Werks, Chicago). Other prizes include 500 Marriott Getaway Weekends, 5,000 $25 debit cards, and one million Reese’s FastBreak candy bars. National print ads and an FSI dropping June 9 support.
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