Chief Marketer Staff

• Mercy College to Offer Masters in DM at New York City Campus

  Mercy College of Westchester County is opening a new campus in New York City and will offer a masters in direct marketing there. The campus, located at

• Engage Third Quarter Revenue Dips, Losses Increase

  Engage Inc. has reported third quarter revenue of $5.3 million compared to $6.1 million one year ago. The firm’s net loss increased to $7.9 million from

• Nordstrom.com President and CEO Resign

  Nordstrom.com CEO Dan Nordstrom and president Mike Smith have resigned.

• Millard Group Wins Rodale Alternative Media Programs

  AM/Direct, a division of Millard Group Inc., has been named to manage all of the Rodale Inc. alternative media programs. The appointment takes effect

• ALC of New York Wins Sharper Image List

  The Sharper Image has appointed ALC of New York LLC its exclusive list manager, effective July 1.

• ComScore Acquires Media Metrix

  ComScore Networks, Inc. has acquired some of the assets of the Media Metrix Internet Audience Measurement service for $1.5 million. The purchase is effective

• Direct Sales Lead Jos. A. Bank’s Revenue Jump

  Jos. A. Bank Clothiers Inc. reported a 16.7% sales increase, from $63.4 million to $74 million, for the four months ended June 1. While the company did

• Trans Union Relaunches Target Marketing Business

  Trans Union LLC has rebuilt its target marketing file. The company had left the marketing list business in mid-2001 after restrictions placed by the Federal

• Loose Cannon: A Bird’s-Eye View of Customer Data

  Most of you probably know the joke about old Mrs. Levey (no relation) and the butcher

• House Panel OK’s Bill To Allow Financial Cross Marketing

  The House Finance Committee Thursday approved a bill that would permit holding companies with less than a 25% stake in a bank, credit union or other financial service company to cross market to each other’s customers.