Mercy College of Westchester County is opening a new campus in New York City and will offer a masters in direct marketing there.
The campus, located at 35th St. and Sixth Ave., will open in September.
The curriculum consists of core courses covering marketing and direct marketing fundamentals, creative, media, measurement and analysis, database and CRM, fulfillment, three elective courses and Independent Research Project. Interactive marketing is included in all of the courses.
Mercy is a fully accredited college with its main campus located in Dobbs Ferry, NY. The Center for Direct Marketing at Mercy College was established in 1997. It offers a Master of Science Degree in direct marketing. Tuition is $475 per credit. A total of 36 credits are required for graduation.
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