AM/Direct, a division of Millard Group Inc., has been named to manage all of the Rodale Inc. alternative media programs. The appointment takes effect immediately.
The programs include: Rodale’s Men’s Health Package Insert Program (1.9 million); Prevention Package Insert Program (3.6 million); Canadian Package Insert Program (108,000); Organic Package Insert Program (291,000); Runner’s World Race Package Insert Program (2.6 million); Premium Ride Along Program (3.9 million) On-Page Advertising (70 million) Blow-In Program (6 million) Billing Insert Program (4.5 million) Prevention Magazine Onsert Program (300,000 to 800,000 monthly) Men’s Health Onsert Program (new).
Millard Group is based in Peterborough, NH.
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