Chief Marketer Staff

• Chuck Cavanaugh to Miss Direct Marketing Days New York Conference

  Chuck Cavanaugh, President & CEO of the Direct Marketing Days Marketing Conference & Expo will miss the conference for the first time in 37 years. Cavanaugh

• Mosaic Issues $100 Million in Funding

  Mosaic Group Inc., Toronto, has issued $100 million in notes to an investor group led by the Prudential Insurance Company of America. The proceeds will

• DIRECT Listline

  Bass Pro Shops Millard Group Inc. is offering this newly managed file of 1.3 million last 24-month outdoor equipment catalog buyers that are sourced from

• Cross Media Signs Marketing Pact With Traffix

  Cross Media Marketing Corp., a one-to-one marketing company, has entered into an agreement with Traffix Inc. to allocate a portion of its consumer e-mail database to third party offers marketed by Traffix.

• Clickthrough Rates on Online Ads Increase 35%: DoubleClick

  The click-through rate on ads online has increased from 0.6% to 0.8% over the past year, said DoubleClick Inc. in its quarterly Ad Serving Trend Report. The report examined the period from May 2001 to May 2002.

• Mail Stream: A Report on Incoming Direct Mail

  Father’s Day Emails from Beer Across America and The Wall Street Journal This year’s Father’s Day has provided an abundance of emails marketing an ever-broadening

• ICANN Criticized in Testimony Before Congress

  Congress is investigating the Internet domain name company, Internet Corp. for Assigned Names and Numbers (ICANN) after critics said it was too slow to address security holes.

• Delta Education Acquires Educators Publishing Service

  Delta Education L.L.C., an educational materials direct marketer, has acquired Educators Publishing Service Inc. (EPS), for an undisclosed sum.

• Alliance Entertainment Acquires Liquid Audio

  Alliance Entertainment Corp , a provider of online home entertainment and commerce services, is acquiring online music systems provider Liquid Audio Inc., for an undisclosed amount of stock

• Insurance Brokers Can Now Sell Across EU Borders: EP

  The European Parliament has backed legislation to allow insurance brokers to offer their services to the entire 15-nation European Union, reports said.