Chief Marketer Staff

• Internet Business International Sells Subsidiary

  Internet Business International Inc. has sold its sunglasses direct marketing subsidiary Ace Optics to CRT Corp. for $2 million in stock.

• Mail Stream: A Report on Incoming Direct Mail

  Cyberswim New in the mail is a futuristically named swimsuit catalog for women of all ages and sizes, Cyberswim. While Cyberswim’s Web site offers such

• Pitney Bowes to Acquire PSI Group for $130 Million

  Pitney Bowes Inc. will acquire mail pre-sort firm PSI Group Inc. for $130 million.

• New Products and Services

  MindArrow OnTarget: a multi-level opt-in e-list and e-mail append service — MindArrow Systems Inc., Huntington Beach, CA.

• California Assembly Mulls Controversial Privacy Bill

  The California General Assembly is scheduled to vote anew tomorrow on a controversial financial privacy bill it previously rejected. The bill, S-773,

• Survey Shows Growth in e-Mail Spending

  E-mail is used for the following: lead generation (65% of the respondents); information dissemination (55%); retention (55%); building awareness (55%); generating immediate sales (53%); and upselling (51%).

• Coldwater Creek Boosts Earnings in Midst of Channel Shift

  Coldwater Creek Inc. reported first net income of $2.8 million–double that of last year–despite a .07% downturn in sales to $112 million, compared with

• DMers Pony Up for DMEF Auction

  Several direct marketing firms have donated products and services for an auction to raise funds for the Direct Marketing Educational foundation. L.L Bean

• EDS Exec Scores EC Privacy Contracts

  European data protection policies, those requiring standard contractual privacy clauses, were criticized today by a privacy authority in the United States.

• CompuCredit to Buy Fingerhut’s Receivables

  CompuCredit Corp. has agreed to purchase Fingerhut’s credit card receivables, totaling $1.2 billion, from Federated Department Stores, the Minneapolis