Chief Marketer Staff
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Sacramento Press Debuts Local Online Ad Network
The Sacramento Press has formed SLOAN, a new vertical online media ad network.
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McDonald’s Twitters “Avatar” Screening Contest
McDonald’s is getting its twitter followers all a flutter with a special sweepstakes offering a chance to win a private screening of the upcoming movie “Avatar”
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Agencies
Radware Tries Heroic Approach With Alteon Campaign
A superhero comic and online cartoon are the centerpieces of a new campaign from networking and security application provider Radware to relaunch the Alteon brand.
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Email
Goodmail Partnership Enables E-mail Video Chat
Goodmail Systems announced yesterday it has partnered with TommiMedia, to embed TommiMedia
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Email
Stupid Pitch Watch: That’s Not PR, It’s Me-R
The first time I heard of the WIIFM principle was in an interview with permission marketing guru Seth Godin.
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Online Holiday Spending Hits $16 Billion So Far
Online spending hit $16 billion for the first 36 days of the holiday shopping season, a 3% increase over the same period last year, according to comScore.
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Catapult Hires Former Kraft Director to Handle Marketing Insights
Catapult Action-Biased Marketing has named Seth Diamond to the new position of vice president of marketing insights, a new position
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News Briefs
JAMBA JUICE: as part of its fall “Feel Good Campaign,” has brought back a popular promotion: Oatmeal for a Buck