Chief Marketer Staff

• Agencies

  Compilers Seek the Lost Generation

  ROUGHLY 7.3 MILLION consumers have turned 18 since June 1, 2000. To marketers they may not seem any different than their older cohorts. But to the data

• Geerlings & Wade CEO Forced Out

  Geerlings & Wade Inc. president and CEO David R. Peace was asked to step aside and has been replaced by Huib E. Geerlings as interim president and CEO,

• Agencies

  A digest of daily news from DIRECT Newsline

  June 11, 2002 Federated Department Stores agreed to sell major assets of its Fingerhut Cos. subsidiary to Fingerhut’s former owner, Ted Deikel. Along

• Birdwatching

  I am lucky enough to have three windows above my desk and luckier still to have a cottonwood tree beyond them. On sunny days, when I should be working,

• Springtime in Portugal

  Annus horribilis is the label APMA Worldwide president Iain Ferguson put on 2001, calling it a tough year for agencies and a rough ride for everyone.

• Agencies

  Permission Guru

  SETH Godin is a best-selling author and entrepreneur. He has written four books that are popular around the world, including his latest, Survival Is Not

• Agencies

  Stone Age DM

  OF ALL THE WILD CHARACTERS who have strutted across the DM stage, few were more memorable than John Stevenson. Stevenson, a Brit who died earlier this

• products

  Sole Providers Custom sneakers can add legs to any branding activity. (Hey, if you don’t like the jokes, why don’t you try writing this page for 28 straight

• Reality Check

  Almost 60 percent of promotion agency professionals received no salary increase in 2001. That fact is hardly a surprise, considering that the recession

• Agencies

  ROYAL TREATMENT

  ONE COULD SAY that Sovereign Bancorp Inc. went the adoption route to grow its financial family. The Wyomissing, PA-based retail bank has completed 24