Chief Marketer Staff

• Agencies

  Reader’s Digest Backs Off Sweeps

  IN A DRASTIC CHANGE for a company often credited with the creation of the sweepstakes offer, less than 10% of Reader’s Digest magazine’s acquisition and

• Credit Card Games

  Credit card giants MasterCard, Visa, and American Express will square off directly this summer by launching dueling sweepstakes built around their largest

• Agency Moves

  Gage, Minneapolis, promoted Tom Wilson to vp-managing director to oversee the agency’s channel marketing practice. Tracy Locke Partnership, Wilton, CT,

• Agencies

  TV Guiding

  Searching for that perfect TV tie-in, but just don’t have the resources to hook up with Friends or The Simpsons? Never fear. PROMO is here to give you

• Agencies

  ROYAL TREATMENT

  ONE COULD SAY that Sovereign Bancorp Inc. went the adoption route to grow its financial family. The Wyomissing, PA-based retail bank has completed 24

• Agencies

  Why Do Smart People Fail?

  JOHN WAS A DATABASE MANAGER at a northeastern financial services company. He was conscientious and brilliant he knew how to fix technical problems that

• FTC Settles with Firm over Inaccurate Reporting to Credit Agencies

  A California firm and its owner have settled with the Federal Trade Commission over allegations that it furnished inaccurate consumer information to credit

• Agencies

  Correction

  An article in the June issue of DIRECT (Welcome to the Party) stated that Lands’ End’s customer file of 2.1 million last-12-month buyers is available

• All Work, and a Little Play

  Doctors drink alcohol, too, you know. In the wine category, consumer tasting parties at vineyards, restaurants, and festivals is the standard tactic.

• Agencies

  Vanity, All Is Vanity

  WHEN MY WIFE TOLD ME she had entered a subscription in my name for Vanity Fair, I wasn’t at all surprised. Vanity Fair has spectacular editorial content