Chief Marketer Staff

• Standard Register Completes InSystems Purchase

  Standard Register a Dayton, OH-based direct and online marketing services company, has completed its $89-million acquisition of InSystems Technologies,

• Japan Direct Mail Delivery Should Stay the Same: Report

  Most forms of direct mail will still be delivered by a government postal service in Japan, and not private companies, according to a draft proposal from

• USPS Third Quarter Loss $80 Million Less Than Expected

  The U.S. Postal Service reported a net loss for the third quarter of $281 million, $80 million less than the anticipated loss of $361 million. Richard

• Short Cuts

  Epsilon, a database marketing services company, has named Dana Hayman to the newly created position of vice president, CRM strategy and planning. She

• Pushing the Envelope: A Putting Green? Oooh, Just What We Need!

  Like all the big milestones in life, buying a house gives one a chance to experience the best–and worst–in direct marketing and customer service. The

• KMART, NABISCO REPLAY BASEBALL SWEEPS

  Kmart Corp., Troy, MI, and Kraft Foods’ Nabisco Biscuit Division, Parsippany, NJ, team up for the third time for the Legends of Baseball sweeps, which

• SpeechWorks to Lay Off 70 In Cost-Cutting Move

  SpeechWorks International Inc., a speech systems direct marketer, will lay off about 70 employees, or 17% of its workforce, as part of an effort to reduce

• Reed Exhibitions UK Managing Director Dies

  Andrew Roberts, managing director, Reed Exhibitions UK, has died at age 39. He joined Reed Exhibitions UK 16 months ago. “We are all saddened by his sudden

• CHEVY GAMBLES IN COLORADO

  Chevrolet, Warren, MI, and the Colorado Lottery expanded their long-time marketing alliance last month with Chevy Road Trip, an instant-win game on $2

• AMERICAN AIRLINES JOINS WITH LINCOLN

  American Airlines, Dallas, will ground itself by partnering with Irvine, CA-based Lincoln Mercury for a sweeps giving away one of its Navigator SUVs.