Chief Marketer Staff
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Agencies
Talbots Posts Income of $17.2 Million
The Talbots Inc. posted net income of $17.2 million for the third quarter, compared to a net loss of $12.4 million in the prior year.
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Mol Global Acquires Friendster
Mol Global Pte. Ltd., a Malaysian online payment processing company, has acquired Friendster Inc., an online marketing and social networking company.
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Frandata Names O’Briant
Frandata, a list company specializing in the \franchise industry, has named Kevin O’Briant as an analyst.
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Lyris Special Report: Automatic Engagement
Ken Magill explores automated e-mail messaging
and how marketers can capitalize on it in today -
Agencies
Subway Adds “Biggest Loser” Contestant, as Spokesperson
Subway has signed one of the contestants, Shay Sorrells, on the hit NBC series, “The Biggest Loser” as a spokesperson during 2010
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Agencies
Cox Nixes Sale of Valpak
Cox Enterprises, Inc. said Thursday it is no longer
trying to sell off cooperative direct mailer Valpak, something it -
Mobile
7-Eleven Tests Mobile as a Marketing Channel
Quick-service retailer 7-Eleven is testing the mobile-marketing waters with a San Diego promotion designed to see how many of its customers will text in for a free Slurpee or Big Gulp
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Agencies
Coupons, E-mail, Self-checkout Big Winners in Digital Shopping: Study
Digital shopping technologies are changing the dynamics of shopping. Some, like downloadable coupons have made strong gains in influencing purchases, while others, like social media, are lagging
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Agencies
Walmart to Operate FIFA World Cup Shops in its Stores
Walmart has struck a licensing deal with FIFA to operate World Cup stores in nearly all of its markets around the world