Chief Marketer Staff

• PRC Endorses New Subscription Mail Tracking Service

  The Postal Rate Commission has endorsed Confirm, a new mail tracking system that the U.S. Postal Service is proposing

• Flap Over Rhode Island Primary Mailing

  A Rhode Island primary candidate has demanded an apology for a direct mail campaign attacking his business record. Donald Carcieri said he was outraged

• New Products and Services

  DirectAppend: matches accurate, deliverable email addresses to corresponding postal names and addresses — wfsDirect, Omaha.

• PhotoWorks Reduces Losses in Quarter

  PhotoWorks, Inc. reported a net loss of $441,000 for its third quarter, up from a net loss of $3 million, in the third quarter of fiscal 2001. Net revenue

• Reader’s Digest Narrows Net Loss

  The Reader’s Digest Association Inc. reported a fourth-quarter net loss of $3 million, an $18 million improvement over last year’s results. But revenue

• Court Orders Work-at-Home Scammers to Pay $16.5 Million

  A federal court has ordered the operators of a opportunity scam to pay $16.5 million in consumer redress, according to the Federal Trade Commission. However,

• UPS Rolling Out Residential Ground Delivery Guarantee

  (Catalog Age) United Parcel Service will roll out a money-back guarantee on its standard ground delivery service to residences, starting tomorrow. As

• DIRECT Listline

  Calyx & Corolla ALC New York has been named manager of the Calyx & Corolla buyers file. Included are the names of 104,459 12-month purchasers, who spent

• Priceline.com Reports Lower Revenue, Higher Earnings

  Priceline.com experienced a second-quarter revenue drop of $60 million compared with the same period last year. But the online travel company generated

• Quad/Graphics Founder Drowns

  Harry V. Quadracci, founder and CEO of Quad/Graphics, was found dead in a lake near his home in Chenequa, WI on Monday. The cause of death was accidental