Chief Marketer Staff

• DIRECT Listline

  D-Markise Direct Media International Inc. has won the management of this list of 37,288 newsletter subscribers, all of whom are sourced from direct mailings.

• S&S Worldwide acquires Sally Distributors

  (Catalog Age) S&S Worldwide, which sells games, crafts, and activities to schools, rehabilitation centers, and other institutions, has acquired substantially

• RADISSON TAKES TO THE AIRWAVES

  As a part of its tie-in with the “Spy Kids” sequel, Minneapolis-based Radisson Hotels & Resorts yesterday kicked off an extensive radio effort in 21 markets.

• GENERAL MILLS DEBUTS ON-PACK DVDS

  This October, Minneapolis-based General Mills becomes the first cereal brand to offer on-pack DVDs. Through a partnership with Columbia TriStar Home Entertainment,

• Playboy Narrows Loss in Quarter

  Playboy Enterprises, Inc. reported a net loss of $3.1 million for the second quarter, down from $8 million for the same period last year. Revenue for

• DIRECT Listline

  Martha Stewart Living Sport & Fitness Enhanced The 530,694 active paid subscribers on this file have all expressed an interest in various sports and fitness

• Delia’s Reduces Second-Quarter Estimate

  Delia’s Corp. predicted today that it will report second-quarter sales of $26 million and a loss per share of between 14 cents and 15 cents. Earlier,

• VERMYLEN LEAVES KELLOGG

  Keebler veteran David Vermylen is leaving Kellogg, Battle Creek, MI, which bought Keebler last March. Integrating Keebler has gone more quickly than Kellogg

• AIDS FUNDRAISER SCUTTLED OVER COSTS

  The seven-year-old Heartland AIDS Ride has been discontinued due to controversy over promotional costs. Three non-profit groups that benefited from the

• Paradysz Matera VP Jennifer Lin Dies at 42

  Jennifer Lin, vice president of marketing information and research at Paradysz Matera & Co., died on Monday of cancer at age 42.