Chief Marketer Staff

• DraftWorldWide’s Rednor Moves to Parent IPG

  Jordan H. Rednor, president and COO of DraftWorldwide, will take a position at Interpublic Group, Draft’s parent company. Details of the move, including

• Mail Stream: A Report on Incoming Direct Mail

  BankFirst Freedom Bankcard Although the most conspicuous feature of the new Freedom Bankcard from BankFirst is a bald eagle in flight against the backdrop

• Passavant to Keynote HVDMA September Luncheon

  Pierre Passavant, an associate of the Direct Marketing Master’s Program at Mercy College, will be the keynote speaker at next month’s Hudson Valley Direct

• USPIS Launches Mail Fraud Awareness Effort

  The U.S. Postal Inspection Service launched a major advertising campaign yesterday to warn senior citizens about the dangers of mail fraud scams. The

• Sen. Carper to Introduce Postal Reform Bill Next Year

  The seven-year-old battle for legislation to overhaul the U.S. Postal Service will shift to the U.S. Senate from the House of Representatives early next

• EC Weighs Privacy Invasion Plan for Europe

  The European Council, responding to a request from U.S. President George W. Bush, is set to act on a directive that would set the stage for its member governments to collect and save massive amounts of personal information about users of electronic communications for up to two years.

• Chicago Ad Execs Form New Agency

  Three veteran advertising agency executives in Chicago have formed their own advertising firm, Raindance Advertising LLC. The three partners — Sharon

• Wet Seal to Cut Catalog Mailings

  The Wet Seal Inc.

• Loose Cannon: The Boys of Bummer

  There

• DIRECT Listline

  Disney Catalog ALC of New York has reintroduced the Disney enhanced catalog buyer file. It includes the names of 781,782 one-year buyers. These consumers,