Chief Marketer Staff
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DMA Asks for Respectful Marketing on Sept. 11
The Direct Marketing Association has suggested that its members refrain from conducting unsolicited telemarketing or e-mails campaigns on Sept. 11. And
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Alan Drey Co. Shuts Down
Alan Drey Co. Inc. closed its doors last Friday after 52 years in the mailing list brokerage business. It had suffered a severe decline in revenue and continued operating losses, president Pat Patten said.
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DraftWorldWide’s Rednor Moves to Parent IPG
Jordan H. Rednor, president and COO of DraftWorldwide, will take a position at Interpublic Group, Draft’s parent company. Details of the move, including
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DoubleClick to Pay $450,000 in Privacy Settlement
In a settlement reached with 10 states, DoubleClick Inc. will pay $450,000 and alter its privacy policies after an investigation into the online advertising
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Casual Male to Boost DM Efforts
Casual Male Retail Group, Inc., will increase its catalog and e-commerce business alongside its efforts to grow its existing stores’ productivity, according
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Sen. Carper to Introduce Postal Reform Bill Next Year
The seven-year-old battle for legislation to overhaul the U.S. Postal Service will shift to the U.S. Senate from the House of Representatives early next
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EC Weighs Privacy Invasion Plan for Europe
The European Council, responding to a request from U.S. President George W. Bush, is set to act on a directive that would set the stage for its member governments to collect and save massive amounts of personal information about users of electronic communications for up to two years.
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DIRECT Listline
Disney Catalog ALC of New York has reintroduced the Disney enhanced catalog buyer file. It includes the names of 781,782 one-year buyers. These consumers,
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Chicago Ad Execs Form New Agency
Three veteran advertising agency executives in Chicago have formed their own advertising firm, Raindance Advertising LLC. The three partners — Sharon