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Chief Marketer Staff

  • DMA Asks for Respectful Marketing on Sept. 11

    The Direct Marketing Association has suggested that its members refrain from conducting unsolicited telemarketing or e-mails campaigns on Sept. 11. And

  • Alan Drey Co. Shuts Down

    Alan Drey Co. Inc. closed its doors last Friday after 52 years in the mailing list brokerage business. It had suffered a severe decline in revenue and continued operating losses, president Pat Patten said.

  • DraftWorldWide’s Rednor Moves to Parent IPG

    Jordan H. Rednor, president and COO of DraftWorldwide, will take a position at Interpublic Group, Draft’s parent company. Details of the move, including

  • DoubleClick to Pay $450,000 in Privacy Settlement

    In a settlement reached with 10 states, DoubleClick Inc. will pay $450,000 and alter its privacy policies after an investigation into the online advertising

  • Casual Male to Boost DM Efforts

    Casual Male Retail Group, Inc., will increase its catalog and e-commerce business alongside its efforts to grow its existing stores’ productivity, according

  • Sen. Carper to Introduce Postal Reform Bill Next Year

    The seven-year-old battle for legislation to overhaul the U.S. Postal Service will shift to the U.S. Senate from the House of Representatives early next

  • EC Weighs Privacy Invasion Plan for Europe

    The European Council, responding to a request from U.S. President George W. Bush, is set to act on a directive that would set the stage for its member governments to collect and save massive amounts of personal information about users of electronic communications for up to two years.

  • DIRECT Listline

    Disney Catalog ALC of New York has reintroduced the Disney enhanced catalog buyer file. It includes the names of 781,782 one-year buyers. These consumers,

  • Chicago Ad Execs Form New Agency

    Three veteran advertising agency executives in Chicago have formed their own advertising firm, Raindance Advertising LLC. The three partners — Sharon