The Direct Marketing Association has suggested that its members refrain from conducting unsolicited telemarketing or e-mails campaigns on Sept. 11.
And those that do conduct campaigns should do so with the utmost caution and respect, H. Robert Wientzen wrote in an e-mail dated Aug. 26.
“As we approach the first anniversary of the tragic events of Sept. 11, 2001, there has been some debate on what is commercially appropriate on that solemn day,” he said.
Conflicting surveys found that some consumers think marketers should “go dark” on Sept. 11 while others are ready for “business as usual.”
“The DMA is urging its members, in planning their marketing calendars for the coming month, to take into consideration that many Americans may not wish to receive any marketing messages on that day,” Wientzen wrote.
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