Chief Marketer Staff

• Barbera Named Senior VP, Chief Revenue Officer of 24/7 Real Media

  John Barbera has rejoined 24/7 Real Media as senior vice president, chief revenue officer, a newly created position. Barbera had previously been president

• J. Crew Direct Sales Offset Same Store Revenue Slip

  Direct sales for J. Crew Group Inc. increased 1.5% during the company

• Loose Cannon: POPs Foul Out for DMers

  I never knew how valuable “serving suggestion” illustrations were until I went to the P-O-P Show, a point of purchase display forum held recently in New

• Catalog Circ Cuts Slash Delia’s Direct Sales

  A 14% reduction in catalog circulation took 22% of Delia’ Corp.’s direct revenue. New store openings caused the young women’s apparel and merchandise

• DIRECT Listline

  Archaeology Magazine Subscribers This file of 189,670 subscribers is now under List Services Corp.’s management. The list consists of affluent readers

• Harrah’s Names Loveman CEO

  Harrah’s Entertainment Inc. has chosen Gary Loveman, who was largely responsible for growing the company’s Total Rewards loyalty program, to succeed Philip

• PRC Calls For Status Report To Reopen Post E.C.S. Case

  The Postal Rate Commission ordered a status report on Post E.C.S., an experimental document service for direct marketers from the U.S. Postal Service.

• BOG to File for Negotiated Agreement With Capital One

  The U.S. Postal Service Board of Governors will file an experimental case with the Postal Rate Commission to launch a negotiated service agreement with credit card direct marketer Capital One Services Inc., Richmond, VA. Capital One is the USPS

• Penney’s August Catalog Sales Drop Nearly 25%

  J. C. Penney Co. Inc. reported catalog sales of $186 million for the four weeks ended Aug. 24, off 24.7% from $247 million for the same period last year.

• Democracies Endanger Web Freedom: Reports

  Several Western democracies have become “predators of digital freedoms,” using the fight against terrorism to increase surveillance on the Internet, an