Chief Marketer Staff

• Barbera Named Senior VP, Chief Revenue Officer of 24/7 Real Media

  John Barbera has rejoined 24/7 Real Media as senior vice president, chief revenue officer, a newly created position. Barbera had previously been president

• Harrah’s Names Loveman CEO

  Harrah’s Entertainment Inc. has chosen Gary Loveman, who was largely responsible for growing the company’s Total Rewards loyalty program, to succeed Philip

• BOG to File for Negotiated Agreement With Capital One

  The U.S. Postal Service Board of Governors will file an experimental case with the Postal Rate Commission to launch a negotiated service agreement with credit card direct marketer Capital One Services Inc., Richmond, VA. Capital One is the USPS

• PRC Calls For Status Report To Reopen Post E.C.S. Case

  The Postal Rate Commission ordered a status report on Post E.C.S., an experimental document service for direct marketers from the U.S. Postal Service.

• Loose Cannon: POPs Foul Out for DMers

  I never knew how valuable “serving suggestion” illustrations were until I went to the P-O-P Show, a point of purchase display forum held recently in New

• Amazon.com Features Office Depot Products

  Amazon.com has launched an office products section as part of its online retail offerings. The new section, http://www.amazon.com/office showcases more

• Shop at Home’s Net Loss Doubles

  Shop At Home Inc.

• J. Crew Direct Sales Offset Same Store Revenue Slip

  Direct sales for J. Crew Group Inc. increased 1.5% during the company

• Iowa High Court to Hear Unusual Medical Privacy Suit

  The Iowa State Court has agreed to hear an unusual medical privacy lawsuit with potential national implications. At issue is the confidentiality of the

• Short Cuts

  Alternate Marketing Networks Inc. has named R. Phillip Baker to serve on its board of directors.. The addition of Baker brings the total number of board