I never knew how valuable “serving suggestion” illustrations were until I went to the P-O-P Show, a point of purchase display forum held recently in New York City.
Serving suggestions are used to inspire greatness from the mundane. For instance, they should motivate a consumer to present boil-in-the-bag Chicken Divan in table settings usually reserved for heads of state.
What does this have to do with point of purchase displays? Well, a walk through the P-O-P show
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