Chief Marketer Staff
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Agencies
Doing It Better
Lauren Freedman drew on her annual surveys of 100 online merchants to write It’s Just Shopping, a how-to primer on e-commerce, published by the Direct
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Agencies
Mazda Scores With DM Campaign
A 750,000-piece direct and e-mail campaign to stir up interest in the Mazda Tribute SUV has generated responses 7% higher than forecast, according to
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Agencies
Legislation Lurks
Is there a wolf outside the door? While predictions of significant privacy legislation have been lurking for years, some believe it’s all just huffing
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Agencies
Avaya to Export Sales System to Asia
After success domestically and in the United Kingdom, France, Germany and Italy, Avaya Inc. is hoping to export a streamlined sales system to Asia in
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Agencies
Mangled Mail
The U.S. Postal Service thought it was doing something good when it started installing automated flat sorting machines last year. These sorters work faster
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Travelzoo Adds Hotel Companies to its Client Roster
Travelzoo Inc., an online and e-mail travel promotion service, has added 28 more hotel companies to its roster of clients. The new advertisers include
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NewRoads Provides Fulfillment Services for “American Idol” Series
Respond2 Entertainment, which is creating and distributing the video and DVD versions of Fox television
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Increase Genetic Privacy, Congressional Panel Told
A congressional subcommittee was urged to increase the privacy of individual genetic and medical records as consumer advocates raised cautions regarding improper use of such information for medical purposes.