Chief Marketer Staff

• Agencies

  Farewell, Alan Drey

  The social highlight of last year’s DMA fall conference, at least for me, was the Sunday morning brunch thrown by Alan Drey Co. The minute I walked in

• Agencies

  Web-Based Program Boosts Response

  A Web-based system allowing roof installation dealers to customize mailing programs has helped Butler Roof Group gain trackability and response for its

• Agencies

  Follow the Money

  In August, the Securities and Exchange Commission required 695 publicly traded companies to certify that their annual and quarterly reports were accurate.

• Agencies

  Lending Leverage

  SOME PEOPLE WOULD SAY you can never have too much of a good thing. But when you’re not able to maximize that good thing, it can be frustrating. Countrywide

• Agencies

  Learning to Like Your Database

  I was in the office one Saturday morning trying to catch up on some paperwork when the phone rang. I answered without checking caller ID, figuring it

• Agencies

  As Good as It Getsfor FedEx

  Unlike United Parcel Service, Federal Express has not spent millions of dollars in rates and classification proceedings before the Postal Rate Commission

• Agencies

  Mags Face Decline in Renewals

  A surge in subscription marketing programs that don’t require subscribers to pay up front is having an unanticipated consequence on magazine publishers.

• Agencies

  Talbots Returns to TV, Debuts Men’s Catalog

  After a yearlong hiatus, The Talbots Inc. has returned to television with an ad schedule valued at roughly $3 million. While the spots are general image

• Agencies

  Legislation Lurks

  Is there a wolf outside the door? While predictions of significant privacy legislation have been lurking for years, some believe it’s all just huffing

• Agencies

  Pointed Encounter

  Quill Corp. plans to rake in 35% of its sales online by the end of the year. That’s quite an impressive figure considering the Web site accounted for