Chief Marketer Staff, Author at Chief Marketer

Legislation Lurks

Is there a wolf outside the door? While predictions of significant privacy legislation have been lurking for years, some believe it’s all just huffing

Agencies

letters to the editor

THOSE SNEAKY SUB OFFERS Herschell Gordon Lewis is so right about the foolishness of subscription prices that penalize long-term customers (Vanity, All

Agencies

DIRECT listline

NEW LISTS Resort and Recreation Business This publication, which covers topics such as establishing, maintaining and expanding a profitable operation,

Agencies

Mailers Decry B-to-B List Shortage

The flat economy may turn out to be the least of the problems faced by business-to-business mailers. Another one is a lack of good lists, a phenomenon

Agencies

Better Marketing Reception

Today’s competitive environment requires the ability to make each marketing channel as efficient as possible. The goal of ensuring that all customer contacts

Agencies

Doing It Better

Lauren Freedman drew on her annual surveys of 100 online merchants to write It’s Just Shopping, a how-to primer on e-commerce, published by the Direct

Agencies

Dancing the Continental on Flat Feet

Way, way back, Fred Astaire and Ginger Rogers were on the silver screen, in glorious black-and-white, performing a complicated dance called the Continental.

Agencies

Avaya to Export Sales System to Asia

After success domestically and in the United Kingdom, France, Germany and Italy, Avaya Inc. is hoping to export a streamlined sales system to Asia in

Agencies

Insurance Firm Slammed Over Telephone Sales

A Texas insurance company and three of its agents have been accused of using misleading telemarketing practices to sell supplemental Medicare insurance

Agencies

Models Every Marketer Needs

As companies continue to improve CRM programs and marketing databases, they are often faced with an embarrassment of riches when it comes to opportunities