Chief Marketer Staff

• Sears, Kmart Make a Play for Last-minute Buys

  With retail clocks ticking down to Christmas Eve and with the East Coast digging out of a record-shattering weekend snowstorm, Sears Holdings

• 7 Ways to Improve the Pop-Up Experience

  If two-thirds of all purchases are unplanned, as shopping expert Paco Underhill contends, then why should retail be so static? Consumers want multiple points of access to their shopping needs

• Six Million More Seniors Online

  While people 65 and older still make up less than 10% of the active Internet universe, their numbers are on the rise, according to Nielsen

• News Briefs

  DEL MONTE FOODS and DEL MONTE BRAND: have signed Food Network TV host and author Dave Lieberman

• Agencies

  Salvation Army Rings Up Credit Card Kettles

  The Salvation Army has a new tool in its holiday fundraising arsenal—credit card kettles.

• Tropicana Entertainment Names Zamarin CMO

  Tropicana Entertainment LLC has hired David Zamarin to serve as senior VP and CMO.

• ComScore, Information Resources To Online Ad Evaluation Tool For CPGs

  ComScore and Information Resources Inc. have teamed up to create an offering that measures the effectiveness of online advertising campaigns in building sales of consumer packaged goods brands.

• Agencies

  Direct Operations Take Loss At Gander Mountain

  Third-quarter direct response operations recorded a $2.3 million net loss at Gander Mountain, while the outdoors products marketer

• Mobile

  Wendy’s To Offer Mobile-Based Coupons In Northeast

  Fast food chain Wendy’s International has selected Options Media Group Holdings, Inc., to help roll out a mobile couponing campaign.

• Agencies

  Mail Stream: December 22

  The holiday 2009 catalog from DeSantis Collection offers discounts and incentives to purchase its menswear offerings. The American Bird Conservancy asks