Chief Marketer Staff

• Letters to the Editor

  (Re: Loose Cannon: Will DM Play on Main Street? DIRECT Newsline, Sept. 23) Good comments. One aspect of the equation is missing. Finding a sales force

• DMI Hires Two Brokers

  Direct Media Inc. has hired Andre Marc and Esther Brown as business-to-business list brokers. Maryann Arnero has also joined the Greenwich, CT, firm as

• Mail Stream: A Report on Incoming Direct Mail

  The Gap The Gap has brought its high profile, multigenerational mass media advertising campaign to direct mail. The “For Every Generation” tagline is

• Repeat Offender Gets Probation for QVC Trespass

  A Phoenix man, convicted four years ago of stalking one QVC shopping network host, was sentence Monday to five years probation for trespassing at the

• Short Cut

  The U.S. Postal Service, in partnership with the Mobile Source Air Pollution Reduction Review Committee (MSRC), the Los Angeles Department of Water &

• Amazon and Bank One Debut Visa Card

  Amazon.com and Bank One have introduced the Amazon.com platinum Visa card as part of a long-term alliance. The introductory offer features a $20 gift

• DMA: Early Rate Hike Cut USPS Deficit

  The U.S. Postal Service continues to lower its forecasted loss for 2002. It will likely finish the year with a loss well below $1 billion,” Postmaster General Jack Potter told the National Postal Forum Monday in Boston.

• Lynn Bolger Joins ComScore

  Lynn Bolger has joined comScore as executive vice president of agency development. In her new role at comScore, she will oversee the development and delivery

• Blumenfield Marketing to Change Name to BMI Fulfillment

  Blumenfield Marketing Inc. will change its company name to BMI Fulfillment Services. The Norwalk, CT-based firm has shifted its core business from programming

• Stone, Baier to Speak at Kansas City DMA

  Bob Stone and Martin Baier will be the featured speakers at a Kansas City Direct Marketing Association meeting Oct. 8. Their presentation, “Direct Marketing: