Chief Marketer Staff

• Unemployed in 2002

  April 30 I learned something today about conducting an effective job search: to always remember this is my job search and I need to manage it at a pace

• Agencies

  The Sky Is Falling. Want Our Umbrella?

  Have you noticed that unsolicited e-mails are becoming more and more strident? The intention, obviously, is to shake us out of our lethargy. After all,

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  Enough Is Enough

  Enough is enough. Things have to change. Yes, we’re brilliant. Time after time we figure out ways to overcome postage hikes, increased paper costs, higher

• Glossary of Terms

  Auto bidding: A bidding process in which participants enter the highest amount they would pay for a keyword. The price actually paid is automatically

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  Watts Their Line

  Everyone, Topbulb CEO Philip Bonello is fond of saying, has a goofy light bulb problem a lamp in his or her home or office that requires some sort of

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  Data Hygiene, by the Books

  Simon & Schuster may not have known how much it would need to spend to clean its contact database, but it knew what not doing the job was costing: Every

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  Senior Service

  Want to reach active, computer-savvy consumers? Get over your fixation with youth. Some of the most popular lists on the market these days are of seniors,

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  GTSI Back in Catalog Biz

  A large information systems marketer that exited the catalog arena about three years ago is back with a new quarterly magalog. GTSI Corp., which sells

• Run of the Mills

  It’s been nearly a year since General Mills closed the biggest takeover in its 74-year history. Once the drawn-out deal with Pillsbury was final, the

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  Keep Your Head, Make Things Happen

  OK, let’s take a look at things. During the past two years, our industry has had to contend with three rounds of postal rate increases. The U.S. Postal