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Chief Marketer Staff

  • OVERTURE

    Overture Services Inc., Pasadena, CA www.overture.com Formerly GoTo.com. Pioneered paid-placement search. Provides paid listings to Yahoo!, MSN, Lycos,

  • INKTOMI

    Inktomi Corp., Foster City, CA www.inktomi.com Major crawler-based search technology used by other sites. No search site of its own. Pioneered pay for

  • American Student List Settles Charges With FTC

    The Federal Trade Commission has settled with American Student List and another firm over allegations of improperly selling student information for direct

  • ALTAVISTA

    AltaVista Co., Palo Alto, CA www.altavista.com Search engine with its own crawler and directory content from LookSmart. PAID INCLUSION Express Inclusion

  • LYCOS

    Terra Lycos, Barcelona, Spain U.S. headquarters, Waltham, MA www.lycos.com A directory (main results from DMOZ) and search engine (powered by FAST and

  • PHILIP MORRIS BOOSTS PROMO SPENIDNG

    Philip Morris Cos. will boost U.S. marketing spending to about $600 million to $650 million for the fourth quarter to stem share losses. The company last

  • Be Free Launches Resource for Affiliate Partners

    ValueClick Inc. subsidiary Be Free has launched Partner Gateway, a new service to help affiliate partners do business with Be Free online merchants. According

  • Isley Rejoins Direct Media

    Susan Isley has rejoined Direct Media Inc. as senior account executive, consumer brokerage division. Most recently, Isley served as senior circulation

  • Carnaby.com to Purchase Controlling Interest in Zenith Technology

    Online auction site Carnaby.com has entered into an agreement to purchase the controlling interest in Zenith Technology Inc. from telecommunications provider

  • TOYOTA 4RUNNER TAKES ON MT. EVEREST

    Toyota is borrowing the rugged spirit of Mt. Everest to launch its 2003 4Runner (arriving in dealerships Oct. 15). Torrance, CA-based Toyota has partnered