Chief Marketer Staff

• Letters to the Editor

  Re: After 50 Years, Newsman says -30- (DIRECT Newsline, Sept. 30, 2002) I really enjoyed Paul Alberta

• Electronic Retail Association Uses DRTV Campaign to Boost Conference

  The Electronic Retailing Association (ERA) is using direct response television to promote its annual conference and exhibition. The 60-second commercial

• Direct Media Sets Guidelines for Keeping Finances in Order

  Direct Media Inc. has developed guidelines for list companies to ensure that finances are managed in an honest and reliable fashion. The guidelines are

• Talbots Mails First Men’s Clothing Catalog

  Talbots has sent out the first mailing of its new men

• Hanover Combines Catalog Units

  Hanover Direct Inc. is combining its Domestications and The Company Store divisions in a further effort to focus on its Home Core business, the company

• American Student List Settles Charges With FTC

  The Federal Trade Commission has settled with American Student List and another firm over allegations of improperly selling student information for direct

• LYCOS

  Terra Lycos, Barcelona, Spain U.S. headquarters, Waltham, MA www.lycos.com A directory (main results from DMOZ) and search engine (powered by FAST and

• INKTOMI

  Inktomi Corp., Foster City, CA www.inktomi.com Major crawler-based search technology used by other sites. No search site of its own. Pioneered pay for

• FAST

  Fast Search and Transfer ASA, Oslo, Norway U.S. headquarters, Wellesley, MA www.fastsearch.com Search technology. Powers Lycos. Also has a site for demonstrating

• ALTAVISTA

  AltaVista Co., Palo Alto, CA www.altavista.com Search engine with its own crawler and directory content from LookSmart. PAID INCLUSION Express Inclusion