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Chief Marketer Staff

  • Electronic Retail Association Uses DRTV Campaign to Boost Conference

    The Electronic Retailing Association (ERA) is using direct response television to promote its annual conference and exhibition. The 60-second commercial

  • USPS Sees Revenue Gains, First Class Volume Drop

    The U.S. Postal Service expects revenue growth from standard and first class mail but foresees a first-class volume decline in fiscal 2003, according

  • DIRECT Listline

    Permission Based Consumer E-Mail Addresses

  • Direct Media Sets Guidelines for Keeping Finances in Order

    Direct Media Inc. has developed guidelines for list companies to ensure that finances are managed in an honest and reliable fashion. The guidelines are

  • Hanover Combines Catalog Units

    Hanover Direct Inc. is combining its Domestications and The Company Store divisions in a further effort to focus on its Home Core business, the company

  • LOOKSMART

    LookSmart Ltd., San Francisco www.looksmart.com Pay-per-click directory. Has own search site (main results from own editors, secondary results from Inktomi).

  • FINDWHAT.COM

    FindWhat.com, Ft. Myers, FL www.findwhat.com Pay-for-placement links provider to over 200 sites, including CNET’s Search.com, Excite, Webcrawler, MetaCrawler,

  • GOOGLE

    Google, Mountain View, CA www.google.com The leading search engine. Uses its own search technology. Index updated every four weeks. Powers Web search

  • Hanover Combines Catalog Units

    Hanover Direct Inc. is combining its Domestications and The Company Store divisions in a further effort to focus on its Home Core business, the company

  • Short Cuts

    Electronics For Imaging has teamed up with Scitex Digital Printing to jointly develop a custom server to drive Scitex Digital Printing’s next generation